It's not a robot takeover. But AI will transform brands and marketing. And cost is not the only consideration you should have.
A good, consistent brand history builds customer loyalty. But authenticity can only be built as your message delivers over and over.
Missed Messages – How what we don’t know helps your brand become what you want it to be --and why outside perspective is essential.
Let’s take a good look at your brand’s portfolio and start planning for the future. Bear or bull market, there’s plenty we can do.
It’s possible to not just weather an economic storm but thrive—provided your brand has a strong strategy. Evviva Brands can help you thrive.
There is both flux and some surprising new opportunities for place and employer branding as well as a rethink for the travel industry itself.
How do you pick the right agency? Start by examining the job your brand has to do to be successful and it's not as hard as you might think.
The ad industry makes great ads, annoying ads, insightful ads and wasteful ads. All of them can work if they're simple and express the brand's essence.
Most companies develop brand campaigns with a 12-18 month window. Today, instead of long-cycle campaigns, brands must learn to sprint.