How do you pick the right agency? Start by examining the job your brand has to do to be successful and it's not as hard as you might think.
April 18, 2022 | David Kippen
How do you pick the right agency? You might assume what makes an agency “right” is an intangible, like chemistry. If that were entirely true, finding an agency takes a lot of kissing frogs and swiping left.
Speaking from the agency side of the fence, that’s certainly part of it. We take a lot of meetings and many just aren’t a good match. But if we’re honest, beyond chemistry, it’s not about us.
It’s about you. Your brand. And the job it needs to do.
For the agency, it’s about equipping your brand to do that job, whatever it is. And that starts with figuring out what it needs. That’s why we were so happy to see Gartner issued a Market Guide for Brand Consultancies looking at the agency question from the CMO perspective. Gartner offers a useful survey of how CMOs are seeing agencies and profile 18 agencies–including Evviva Brands.
Here’s a link to the study. It’s a great read, a useful tool and should be a big help in finding the right partner for your brand.