Jobs and profits have returned. It's time to shift from marketing about "what" to marketing about "why. It's time to talk purpose.
Staff | 30 July, 2016
FOR SOME TIME, OUR ECONOMY has been on the mend. Jobs–and profits–have returned. It’s time to shift from marketing about “what” to marketing about “why.” In this week’s HR Examiner, our David Kippen says “it’s time to talk purpose…because purpose is the new black.”