Blog

Your Brand Has a New Job

When the game changes, your brand has a new job. In disruption, the right brand strategy doesn’t just defend—it leads. Here’s how to use brand as a lever for growth when everything’s in flux.

How Evviva Brands Integrates LLMs with Strategic Expertise

The future’s soft with AI

It's not a robot takeover. But AI will transform brands and marketing. And cost is not the only consideration you should have.

Trusting normal

May you live in interesting times.

Everything Old Made New Again

A good, consistent brand history builds customer loyalty. But authenticity can only be built as your message delivers over and over.

Mixed Messages

Missed Messages – How what we don’t know helps your brand become what you want it to be --and why outside perspective is essential.

Bear-proof your Brand Portfolio

Let’s take a good look at your brand’s portfolio and start planning for the future. Bear or bull market, there’s plenty we can do.

Crunch time?

It’s possible to not just weather an economic storm but thrive—provided your brand has a strong strategy.  Evviva Brands can help you thrive.

Business travel transformed

There is both flux and some surprising new opportunities for place and employer branding as well as a rethink for the travel industry itself.

Pick the right agency

How do you pick the right agency? Start by examining the job your brand has to do to be successful and it's not as hard as you might think.

Guest Post: Anchanto’s Rebrand, CMO Charles Py

The Power of Simple

The ad industry makes great ads, annoying ads, insightful ads and wasteful ads. All of them can work if they're simple and express the brand's essence.