Blog

Why Evidence Beats Opinion in Brand Positioning

In a world of shifting markets and limited budgets, gut-feel marketing is no longer enough. Evidence-based brand positioning combines quantitative data with qualitative insight to reveal how people think, feel, and buy. At Evviva, we use market research, behavioral analysis, and cultural listening to help brands choose where to play—and how to win—with confidence.

AI‑Powered + Human‑Led: The Future of Brand Insight

If everyone’s looking at the same numbers, who’s actually seeing the opportunity?

Your Brand Has a New Job

When the game changes, your brand has a new job. In disruption, the right brand strategy doesn’t just defend—it leads. Here’s how to use brand as a lever for growth when everything’s in flux.

How Evviva Brands Integrates LLMs with Strategic Expertise

At Evviva Brands, we lead AI branding innovation by combining the strategic power of human creativity with cutting-edge tools like large language models (LLMs), including ChatGPT. This fusion helps us push the boundaries of creativity, strategy, and technology to deliver more authentic, high-impact brand experiences.

The future’s soft with AI

It's not a robot takeover. But AI will transform brands and marketing. And cost is not the only consideration you should have.

Trusting normal

May you live in interesting times.

Everything Old Made New Again

A good, consistent brand history builds customer loyalty. But authenticity can only be built as your message delivers over and over.

Mixed Messages

Missed Messages – How what we don’t know helps your brand become what you want it to be --and why outside perspective is essential.

Bear-proof your Brand Portfolio

Let’s take a good look at your brand’s portfolio and start planning for the future. Bear or bull market, there’s plenty we can do.

Crunch time?

It’s possible to not just weather an economic storm but thrive—provided your brand has a strong strategy. Evviva Brands can help you thrive.

Business travel transformed

There is both flux and some surprising new opportunities for place and employer branding as well as a rethink for the travel industry itself.

Pick the right agency

How do you pick the right agency? Start by examining the job your brand has to do to be successful and it's not as hard as you might think.

We'll get the job done.

Leading brand agency in US and UK since 2015. Top 10% of all global firms on Clutch based on client reviews. ("Clutch Champion.")

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