Blog

Trusting normal

May you live in interesting times.

Everything Old Made New Again

A good, consistent brand history builds customer loyalty. But authenticity can only be built as your message delivers over and over.

Mixed Messages

Missed Messages – How what we don’t know helps your brand become what you want it to be --and why outside perspective is essential.

Bear-proof your Brand Portfolio

Let’s take a good look at your brand’s portfolio and start planning for the future. Bear or bull market, there’s plenty we can do.

Crunch time?

It’s possible to not just weather an economic storm but thrive—provided your brand has a strong strategy.  Evviva Brands can help you thrive.

Business travel transformed

There is both flux and some surprising new opportunities for place and employer branding as well as a rethink for the travel industry itself.

Pick the right agency

How do you pick the right agency? Start by examining the job your brand has to do to be successful and it's not as hard as you might think.

Guest Post: Anchanto’s Rebrand, CMO Charles Py

The Power of Simple

The ad industry makes great ads, annoying ads, insightful ads and wasteful ads. All of them can work if they're simple and express the brand's essence.

Learn to Sprint

Most companies develop brand campaigns with a 12-18 month window. Today, instead of long-cycle campaigns, brands must learn to sprint.

Pivot for the New Now

Worried about how to reopen? Need help creating the right strategy for your brand's new now? Your brand has a job to do. It starts now.

Lost in the middle of the wood

In the middle of the journey, while still within a dark wood where the straight way is lost. What a wild, and rough, and stubborn recovery this will be.