Why Less Is More in Service Offerings
Full-service agencies often spread themselves thin — and clients pay the price. At Evviva, we believe specialising in the disciplines that move brand value most creates stronger outcomes, clearer accountability and more meaningful impact. Here’s why narrowing your service offering can be a strategic advantage in an increasingly complex world.
By David Kippen, PhD | CEO, Evviva Brands
Full‑service agencies often tout end‑to‑end solutions — strategy, design, advertising, PR, media buying and more. The result can be diffusion: a bit of everything, mastery of nothing. At Evviva we choose to go deep rather than broad. We focus on research, strategy, positioning, naming, identity and employer branding because those are the levers we know drive brand value.
This focus doesn’t mean we ignore execution; it means we partner with specialists rather than pretend to be them. It lets our strategists and researchers hone their craft, stay on top of new methodologies and give clients clear accountability. And it means when you hire us, you know exactly what you’re getting and why it matters.
In a world where resources are finite and complexity is growing, prioritisation is strategic. Choose partners who know where they add disproportionate value and aren’t afraid to say no to work that doesn’t fit. Your brand — and your budget — will thank you.
