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  Many discussions about social media inevitably turn to the issue of ROI – or how you can measure impact and, more specifically, if there...

If there’s one phrase that makes me wince when I’m talking to peers or clients, it’s can you help us make a viral video? Beli...

There is strong consensus across the PR industry for an approach to crisis management that emphasizes proactive outreach, transparency, visible reso...

Most communication and marketing plans are based on the premise that internet access has become almost ubiquitous. There’s new data out of the U...

The recent uproar surrounding the introduction – and then demise – of Gap’s new logo has sparked vibrant discussion on the merits an...