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How Gen-Y is Leading Social Media: 3 Easy Ways to Learn by Example

Like most college students, I am on Facebook and Twitter all the time. During class, the majority of the students have their laptops open to Facebook,...

Posted on 29 July 2010 by Evviva Intern
The Good News About Bad News

Pity the poor economist. Like the weatherman of yore, his job is to predict the future of poorly understood, dynamic systems with imperfect tools. Pit...

Posted on 22 July 2010 by David Kippen
Beyond Pollution: a brand plan for BP

Rahm Emanuel famously observed, "You never let a serious crisis go to waste. And what I mean by that it's an opportunity to do things you think you co...

Posted on 17 June 2010 by David Kippen
Chevy's Folly

Still foggy-headed after their near-death experience last year American car makers are fiddling while Rome burns. I'm sure there's innovation aplenty...

Posted on 10 June 2010 by David Kippen
Communication Organization Model Needs Overhaul

Over the past few weeks I’ve had several discussions with peers and clients about the optimal organization for a communication team. In past yea...

Posted on 1 June 2010 by Bernie Charland
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