Bernie Charland - Partner, Head of Communications
Bernie CharlandBernie Charland heads up Evviva Brands communications practice. A globe-trotting Canadian, he brings over twenty years of experience in communications spanning many settings - corporate, agency, politics, government, trade associations and even non-profit (bids for World Fair and Olympic games).
Over the years Bernie has worked in a number of communication areas including: employee communications, government relations, public affairs, internal branding, executive communication, media relations and social media. For the past ten years, Bernie has built particular expertise in new digital media and internal communications, including change management.
Prior to joining the Evviva team Bernie led internal communications at Iron Mountain, a global leader in information management based in Boston, where he developed and implemented an ambitious new strategy that included CEO outreach and social media elements - such as an enterprise blog and dynamic new intranet platform. Prior to that he was responsible for strategic planning in the Conversation and Communities (social media) function at Dell - playing a central role in the design and launch of several award-winning programs such as Ideastorm and Direct2Dell - and managed Dell's global internal communications team for roughly two years.
Bernie also has substantial tenure on the agency and public relations side of the house. At GolinHarris he served as Executive Vice President and Strategy Leader for the agency's worldwide corporate communications function, and led the creation of Insidedge, a specialized consulting group within the IPG organization focusing on employee communications and change management. During his tenure at GolinHarris Bernie worked on engagements with a wide range of global clients, including Visa USA, Ford, Boeing, Sprint, Sanofi/Aventis, Coors, Amazon and Deutsche Bank. Prior to GolinHarris, Bernie held several positions at Hill & Knowlton - both in Canada and the United States.
Bernie currently lives in Austin, Texas. In addition to his role with Evviva, Bernie serves as Principal at ThinkTwice Communications, a specialized communications consultancy focused on social media and strategic communications.
